Learn, Live and Thriver P&G

We have long made a difference in the causes we support, but we can make a greater, more enduring difference by focusing on a "corporate cause" where the need is great and there is a clear fit with P&G strengths, brands and current programs.
We are committed to focusing our charitable contributions and sustainability efforts on a single cause: improving life for children in need, ages 0-13, through our corporate cause, P&G Live, Learn and Thrive. In fact, because of this focus, we already have helped improve life for more than 40 million children in need around the world.

P&G resources:
Help children in need live by helping ensure they get off to a healthy start;
Provide children in need with places, tools and programs that enhance their ability to learn;
Give children in need access to programs that help develop the self-esteem and life skills that they need to thrive.
There are several reasons to concentrate our resources in this area:
Disadvantaged children are most vulnerable and least able to help themselves.
We have many existing programs in children's education and development as well as deep expertise in health and hygiene, which will be critical in addressing global needs for children and the world.
Child development is a universal concern across all global stakeholders in both developed and developing countries.
By strengthening current programs, introducing new ones and focusing our expertise and technologies on this critical need, we can improve the future for these children throughout the world.
P&G Live, Learn and Thrive comes to life through dozens of programs in our communities around the world. One of them is the Children's Safe Drinking Water program.
P&G has developed a low-cost technology to purify contaminated drinking water to make it safer for children. We provide this technology to global relief groups to yield millions of liters of safe drinking water in developing countries. This has been critical in helping children in need get off to a healthy start.

Program Elements
Live
P&G global signature cause program: Safe Drinking Water Campaign
Crest Healthy Smiles 2010 (U.S.)
Safeguard Handog H2O (Philippines)
Learn
P&G Hope Schools (China)
Eliminating Barriers (Costa Rica)
Open Minds (Malaysia)
Science Talents Club (Saudi Arabia)
Les Salanganes (Belgium)
Thrive
Give Kids the World Village (U.S.)
Dash Missione Bonta (Italy)
Safe Life (Poland)
SOS-Children’s Villages (Switzerland)
Results
Social Results
Gave $215 million through corporate contributions and the P&G Fund
Provided 700 million liters of safe drinking water to support the Children’s Safe Drinking Water Initiative
Educated more than 50,000 children in 105 P&G Hope Schools in Asia
Provided personal hygiene education and products to 250,000 girls in Morocco and 30,000 girls in Kenya
Reached 10,000 children in Argentina through a fundraising and awareness campaign on nutrition
Taught 3.7 million first graders about oral hygiene with Crest Healthy Smiles, U.S.
Donated 4.8 million polio vaccinations to UNICEF through Charmin in W. Europe

Business Results
Participated in and made significant public cause commitments at the Clinton Global Initiative in 2006 and 2007
World Business Award, International Chamber of Commerce, UN Development Programme and International Business Leaders Forum, 2005
Stockholm Industry Water Award, Stockholm International Water Institute, 2005
More than 80 corporate, regional, brand and employee awards from organizations worldwide recognizing the company’s commitment to social goals and sustainable business practices
AHA Go Red for Women
T-Mobile Huddle Up






Los colores que utiliza son el naranja se significa biserabilidad y el amarillo que significa volubilidad. Con estos colores lo que se busca es sensibilizar las emociones de las personas para que concientísen y ayuden con la causa,
La forma circular del logo sugiere el ego. También el color amarillo se relaciona con riqueza y al ser un círculo aparenta ser una moneda, haciendo presente al dinero en la causa.
La frase “vive, aprende y prospera” esta representado primero con la mariposa (que es un ser vivo, el cual puede volar) y la prosperidad por la “moneda”. El que los niños aprendan es la misión de la campaña.














En esta versión del logo el fondo es negro, color que esta relacionado con la exquicites, sin embargo yo no le encuentro mucho sentido a poner este color, amenos que hayan querido hacerlo mas elegante o "nice", no creo que se vea atractivo, me gusta mas el fondo blanco simbolizando perpetuidad.